INSTANT barbecue manufacturer Bar-Be-Quick has joined forces with sauce brand Hellmann’s for its latest promotion.
Coinciding with the Hellmann’s Grilltopia summer campaign to promote its barbecue sauces, each party-sized Bar-Be-Quick will carry a recipe using a sauce from the range.
Caroline Morris, head of sales at Bar-Be-Quick said: “Hellmann’s Grilltopia campaign has seen some excellent exposure, so we’re happy to be teaming up with them.”
Hellmann’s brand manager Hannah Webb added: “It’s a brilliant way to showcase both our products.”
