THE humanisation of pets and their food is a developing trend, says Pets Choice chief executive Tony Raeburn.
And that’s one reason the firm has launched the Webbox Natural range.
Raeburn said: “The new range of Webbox Natural branded lines offer quality and value pet foods for cats and dogs.
“We have significantly invested in the launch of the Webbox Natural range to ensure that we could bring a premium, natural food to consumers at affordable price points.”
The range is initially being made available through Morrisons supermarkets but Pets Choice says it will be launched to other stores later this year.
