SNACK cheese brand kicks off its activity for the forthcoming summer of sport this month with the ‘Celebrate every goal’ campaign on its Mini Babybel nets.
The £1m investment centres on an online game where consumers can take part in their own football-themed tournament.
The game challenges fans to netas many Mini Babybels as possible in 10 seconds.
Signing up to play the online game will automatically enter contestants of all ages into a prize draw. Until 11 July consumers will have the chance to win a European city break, as well as instant prizes including money-off vouchers.
Celebrate every goal will be supported by TV advertising , video on demand, social media activity, price promotions, and limited-edition packaging.
