SOFT drinks is one of the most important categories to drive footfall for the Scottish convenience retail trade, but it shouldn’t be assumed that it’s all down to full sugar content drinks.
AG Barr is stressing to retailers the importance of ensuring they offer shoppers Irn-Bru Sugar Free, as 42% of carbonates sold in Scotland in 2015 were low or zero sugar, and low-calorie drinkers consume 33% more than people who drink regular soft drinks, according to Nielsen figures.
Coca-Cola Enterprises (CCE) says it now offers a lighter variant for every brand in its range. In addition, Sprite, together with raspberry and passionfruit Fanta, are produced with a blend of stevia leaf extract and sugar, increasing the choice for those wishing to reduce their sugar intake while still choosing a naturally sweetened product.
