VEGETARIAN food brand More Than Meat is launching a new vegan Jerk Burger, which it says is the first to be made available in the UK.
Barry Honeycombe, the founder of More Than Meat, said ge decided to develop the Jerk Burger, which is made with plant proteins, red kidney beans and spices, after spotting a gap in the meat-free convenience food sector.
He said: “Jerk Burgers have a great flavour that is rare to find in vegetarian or vegan convenience foods. We developed our burger to fill that gap and offer our customers a flavoursome and wholesome meat-free alternative, that doesn’t compromise on taste.”
As with the rest of the More Than Meat range, which includes burgers, sausages and casseroles, the Jerk Burger will be aimed at people who are looking to reduce their in-take of meat; plus vegetarians and vegans.
The Jerk Burgers come in packs of two, with an RRP of £2.95. More Than Meat also offers wholesale prices for retail and food service clients.