AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette.
Quotes from his work are being used in TV, print and online ads and in in-store promotion for Gillette’s tie-in with the latest James Bond film, Spectre.
The Spectre Gillette Fusion ProGlide gift pack is available now.
A spokesperson said: “The campaign will link the iconic action inspired by the world of Bond to the precise tools from Gillette that together prepare men for their own Bond Moments.
