Adventurous consumers trading up

Longer lead times and consumers’ willingness to try new products during the festive season increases the number of Christmas products every year according to chocolate company Elizabeth Shaw.

082_Shaw Spiced Orange 3D copy
Junior product manager Hayley Coggins said: “As soon as Halloween products have been cleared from the shelves stores should be putting out their Christmas offerings.”
She added: “This year Elizabeth Shaw has introduced a brand new limited edition Milk Chocolate Spiced Orange Crisp.
“A new seasonal design for 2015 crisp collection has also been created .”