Symbol group Spar went on air last month with its latest media campaign, a programme that includes three bursts of ads.
The activity runs on Channel 4 and UKTV’s entertainment channel Watch and includes sponsorship of food-related programmes on Watch for six months and ads on Channel 4 shows including Gogglebox, Alan Carr: Chatty Man, and First Dates.
The first ad highlighted promotions on Spar Pulled Pork, Mini Ice Creams and Premium Reserve Cider.
Later activity will highlight Spar Perlezza Prosecco, Mixed Olives with Chilli, Rack of Ribs and Argentinian Malbec.
