As the Rugby World Cup grabs the attention of sports fans soft drinks firm Coca-Cola Enterprises is running a sporty mobile device promotion.
The promo gives purchasers of 500ml bottles of all four styles of Coca-Cola the chance to play games and win prizes, including TVs and limited-edition rugby balls, in selected c-stores in a number of symbol groups including Nisa, Costcutter and Spar. Other activity is taking place in student catering venues.
