Mares Petcare has announced that a partnership between Whiskas and WWF-UK to help protect the world’s wild tigers.
Through the charity activation, which is the biggest in Whiskas’ history, the brand will support WWF’s tiger conservation efforts and help WWF achieve their goal of doubling the number of tigers in the wild by 2022.
As part of the campaign, a donation from every special pack of Whiskas sold will go towards protecting a tiger in the wild, of which there are as few as 3,200 remaining worldwide. The special packs will be available across a range of the Whiskas’ portfolio including Pouch, Dry, Care & Treats. The partnership will also be supported by a new Whiskas TV advert highlighting the plight of the world’s wild tiger population.
Clare Wright, senior brand manager, Whiskas, said: “We are delighted to be partnering with WWF to help protect the few remaining tigers in the wild. At Whiskas, we are passionate about all cats, and that includes the world’s big cat population.
“The future of wild tigers is at a tipping point and the need to act now is crucial as the coming decade will decide their fate. Through our campaign we are encouraging cat owners across the country to join with us and to show their support by protecting a tiger for a day.”
POS units are also available to retailers looking to engage consumers and raise awareness of the cause.
Funds raised from sales of special Whiskas ‘Help protect a tiger’ packs will support WWF’s Tigers Alive Initiative – a global multi-million pound programme which aims to double the number of tigers in the wild to 6,000 in 2022. Whiskas’ funding will have a particular focus on WWF’s work in the Terai Arc region on Nepal, a project which forms part of this ambitious global programme.