POLISH shoppers looking for a taste of home and British shoppers looking for new flavours helped grow the world foods category in the UK by 20% in the past year according to Smithfield Foods.
Marketing manager James Dixon said: “Pre-packed chilled products is the fastest-growing sector within the category, growing 22% on last year.
“Smithfield Foods is the category leader in Polish meats, accounting for 56% and growing at 37% year on year.”
He went on to say Smithfield brands Morliny and Krakus are the market leaders with Morliny currently worth £9m, growing at 26%, and Krakus worth £4m and growing at 67%.
Krakus is a traditional meat brand in Poland and Dixon said it is the number one brand in dried sausages with Morliny the biggest processed meat brand in Poland.
He added: “Cooked and smoked sausages are a core part of the Polish diet.
“A new Morliny Chicken Sausage is performing exceptionally well in Poland and the UK.”
• Responding to what it sees as growth in consumers looking for quick and convenient lunchtime meals, Premier Foods has introduced Sharwood’s Noodle Bowls.
Category director for cooking sauces Yilmaz Erceyes said: “With pot snacks currently showing value growth of 4.6% and accounting for 44% of all light meals, Sharwood’s is bringing a premium offering to the table that packs the flavours inspired by Sharwood’s most loved Chinese range whilst taking just five minutes to prepare.”
The 110g bowls come with a spork (combined spoon and fork) and have an RRP of £1.69.
• Offering Mediterranean, Indian and Oriental convenience foods, Our Little Secret claims to bring the restaurant experience to the home. Having won awards in 2013 for its Kadhai dine-in kit and its Makhani cook-in sauce, it added a further 19 meals to its range in 2014.
