Feel better profit factor

Scotland’s c-stores are at the heart of the latest national efforts to improve the country’s diet and well being. And these days the healthy eating push is about more than fruit and veg.

Scotland’s latest campaign to encourage healthy eating is now well underway, complete with a new catchline – Eat Better Feel Better – bright new graphics and a new range of advertising, media relations and social media activity. And the country’s independent and symbol c-stores are being encouraged to be at the heart of the action.

Effective, high-profile merchandising of fresh produce remains hugely important to healthy living campaigns. But now the product range that can be promoted as healthier options has been widened and bright new promotional materials are being rolled out across Scotland.

From late last year (just ahead of January’s official relaunch) the team from the Scottish Grocers’ Federation Healthy Living Programme  set to work rebranding all the existing materials in its 1,500 c-stores across Scotland.

And, as the rollout continues, the scheme and its materials are being made available to other stores who want to join the programme.


Participating stores agree to highlight healthy food and drink and to follow the scheme’s guidelines. They receive the tools for the job including display stands for fruit and veg and other healthy goods as well as comprehensive point of sale materials from a range that includes shelf strips, shelf fins, posters and more. They also get advice on how to gain commercial benefits from the promotion of healthy food and drink.

Recent support material includes the Scottish Government’s Guidance for Promoting Produce, which identifies products – in a wide range of categories, including bread and bakery, breakfast and cereals, soft drinks and more  – that can be promoted as a healthy option. If you aren’t yet with the programme and you want to join or find out more then call the SGF office on 0131 343 3300, leave your details, and the SGF Healthy Living Programme team will arrange to visit your store.