VIMTO UK has expanded its no added sugar portfolio to meet what it says is growing consumer demand for healthier drinks.
Marketing controller Emma Hunt said: “Increasing consumer health concerns have affected shopping habits across all soft drink categories.
“Consumers’ tastes have also developed as they’ve experienced more flavours from other countries.
“Latest research shows that coconut water sales have grown by 27% year on year due to its association with healthy living.”
Vimto Strawberry Still is available in a 500ml sportscap bottle price-marked at £1 and the Vimto Still Sportscap 250ml bottle is price -marked at 59p.
The company’s Levi Roots Soft Drinks range has been re-vamped along with the entrepreneur’s entire food and drink portfolio.
The revamp includes the no added sugar Coconut Water ‘n’ Lime flavour being renamed Coconut Cooler.
And Vimto’s Panda range clearly states its healthier claims on packs.
Vimto soft drinks category manager Paul Johnson said: “Retailers should stock no added sugar formats to meet the demand for healthier options including leading brands that can each offer something different like flavours.
“They should also stock brands that are on promotion or have price-marked packs.”
