PREMIER Foods has introduced new packaging for its custard and rice pudding brand, Ambrosia.
The new design across the entire portfolio of custard, rice and Devon Dream ranges is intended to make the brand easier to find.
“Ambrosia is the largest branded presence in the ambient desserts aisle and it continues to grow the category with new product development,” said brand manager Neville Tam.
“Our new pack design gives us greater shelf standout and will cement our position as the customers’ ‘go to’ brand for their pudding occasions.”
