GAVIN & Stacey star, Mathew Horne, is the new voice of flavoured drinks brand Stivy’s, fronting a three-month independent radio push with Capital FM.
The campaign, which also includes digital activity and print ads in the Scottish edition of the free newspaper Metro, allows Stivy’s to target 18-25 year-old markets and showcase Stivy’s Kola Fruits and the range’s new products including Cherry Berry Cider, and The Original Raspberry Ripple Vodka Liqueur.
Parent company, VC2 Brands, puts the brand’s growth in the off-trade down to an innovative range delivered with a fun attitude.
Andrew Richardson, director of Stirling-based VC2, said: “All of our Stivy’s launches have met with success and many major and influential outlets are now stocking the product.
“We have also enjoyed a strong uptake from consumers so we feel that it’s now a great time to invest in further advertising.”
He continued: “The Stivy’s brand is one we are extremely proud of and it allows us to be creative.
“The flavours are unlike any others on the market and we’re proud to say that we have always kept our brand ethos intact.
“Matt Horne perfectly personifies the brand so it’s great to have him on board.”
