BRANDS giant P&G is running its ninth Pampers and Unicef 1 pack = 1 vaccine campaign, supported by Pampers ambassador, Spice Girl Emma Bunton.
Under the programme, which is running until the end of the year on most Pampers packs and sizes, for every specially marked pack of Pampers bought the brand will donate the cost of one vaccine to help Unicef in the fight against maternal and newborn tetanus.
Since the campaign was first run in 2006, Pampers has donated funds for 300 million vaccines, helping eliminate the disease in 15 countries.
• Heinz has unveiled re-designed packaging for Farley’s Rusks.
As well as giving the packs a retro feel, the new look highlights nutritional information including the fact that the rusks contain vitamins and minerals like iron and calcium.
The new packs also display serving suggestions, such as using rusks as a finger food to encourage self-feeding and hand-to-eye coordination.
The UK finger food market is currently worth £46m and growing by 3.6% year on year, says Heinz.
New packs of 18 x 300g and 9 x 150g packs in Original, Reduced Sugar and Banana became available last month. Original Mini Rusks and Bear Biscuits follow in December – RRP is £2.29 for the 300g packs and £1.49 for the 150g packs.
