VOLVIC has revealed a new look ahead of the launch of a £1m advertising campaign.
The makeover aims to give the brand a fresh twist and create consistency across its plain, sparkling, Juiced and Touch of Fruit range.
Alastair Strang, brand lead, said: “We are thrilled to be bringing this new look for Volvic to British consumers.
“But this is just the beginning. This autumn, Volvic will launch a £1m new campaign across TV, social and above-the-line advertising.”
