SOFT drinks giant AG Barr’s support of the Glasgow 2014 Commonwealth Games has helped retailers capitalise on consumers’ excitement, according to head of marketing Adrian Troy.
“Glasgow 2014 has focussed worldwide attention on Scotland and its most popular products, providing a really strong platform for stockists of leading Scottish brands such as Irn-Bru and the Barr range,” he said.
As the Games come to a close, Barr advises retailers to stock up on well-loved Scottish brands because, it argues, consumers will be looking to show their continued pride in Scotland.
Irn-Bru, he stressed is the brand one in every two Scots drinks most often, with the number of people buying the brand on a regular basis increasing from 55% to 73% according to Kantar. The research also shows that Irn-Bru makes 89% of Scots aged under 21 feel proud of their nation.
