BAKING mix expert Betty Crocker is encouraging retailers to stock up on batter mix for Pancake Day, 4 March.
“The majority of consumers buy mixes in the week leading up to Shrove Tuesday, and over a quarter on the day itself,” said a company spokesperson.
Betty Crocker advises displaying pancake mix beside toppings such as sugar, honey, maple syrup, lemon juice, as well as fresh fruits such as bananas and blueberries. There are more ideas on the website www.bettycrocker.co.uk/Recipes.
