THE Robert Burns single malt, from the Isle of Arran Distillery, is a special edition of The Arran Malt that’s named after Scotland’s world famous national poet.
Euan Mitchell, MD of Isle of Arran Distillers said: “The distillery is a patron of the Burns World Foundation, which means that as well as supporting their work we also make the world’s only official Robert Burns Malt.
“The off-trade is the key focus for this malt, and Burns Night can provide a strong opportunity for retailers to promote the whiskies they have in store.
“To make the most of the opportunity, ensure you have appropriate marketing materials in-store and educate staff about the different options available to customers so that they can pass on information to potential customers,” he said.
