CCE’S energy drink, Relentless, is targeting its 18-29-year-old core customers with a promotion based around its three musical brand ambassadors: Zane Low, Professor Green and Pure Love. Consumers can win tickets to intimate one-off gigs via text message and the brand’s website.
CCE’s Caroline Cater, said: “There’s going to be a lot of noise around Relentless this summer, as we reinforce the brand’s musical credentials and engage with our target audience.”
