SPORT and milk are making tracks together in the latest bout of activity organised by the Milk Marketing Forum and the Dairy Council.
Together, the organisations are bringing back The Milk Race – a day of cycling for professionals, amateurs and families – after a 20- year absence.
The Make Mine Milk campaign finished at the end of 2012, but money had been kept back to invest in a sporting activity, Dairy Council chairman Sandy Wilkie explained.
The race will take place in Nottingham on 26 May. On the day there will be a race for professional teams, including Node4 managed by Malcolm Elliott, who was the winner of the milk race in 1987, a race for semi-professionals and amateurs, and family race activities.
“We’re bringing sport and milk together and getting sporting celebrities talking about milk and drinking milk,” said Wilkie.
• Wilkie was recently presented with the Royal Association of British Dairy Farmers’ Princess Royal Award by Princess Anne.