Tag: The Famous Grouse
2014 – a big whisky year
THE off-trade should be gearing up for bumper whisky sales during Scotland’s big year. That’s the word from Maxxium UK, the company behind The...
Grouse toasts famous year
LATE last year Maxxium UK, which markets The Famous Grouse in the UK, said the previous 12 months has been the brand’s biggest year...
Another year, price-marked
DRINKS giant Diageo has underlined its faith in the PMP by holding the price of its top-selling price-marked pack – Smirnoff 70cl – at...
New times for whisky – Product analysis
IT might be seen as ironic that the most successful Scottish food and drink sector, whisky, isn’t the overwhelming spirit of choice in its...
Drinks range to make its mark
INTRODUCING more price-marked-packs is drinks distributor Maxxium UK’s new strategy to drive spirit sales in the convenience channel.
As of last month, 70cl and 35cl...
There goes the famous summer
THE British summer is something to celebrate, whatever the weather. That’s the message from The Famous Grouse’s summer sales push, using the slogan: ‘The...