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Pack shots of Persil Non Bio XL Mega Packs.

Persil upgrades laundry tablet range

Loop trial for big brands

Persil recyclable new pack

Cleaning up the pack

Comfort has added “odour defence technology” to make sure that the scent of laundry is the correct one. Cif has added wipes to its Easy Lift range of household cleaning products. Easy – owned by Jeyes – targets shoppers on a budget with a competitively priced range of cleaning basics.

Clean growth – Convenience store development for scented categories

OLLOWING the launch, three years ago, of laundry giant Persil’s washing-up liquid the brand has now entered the dishwasher market with a new range of tablets.

Persil moves into dishwasher tabs