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Promotional image of the 2026 partnership between Premier Foods and Roald Dahl featuring classic characters from the author's works along with pack shots of Ambrosia Custard and Angel's Delight.

Premier Foods unveils Roald Dahl on-pack promo

Promotional image for the on-pack promotion between Walkers Crisps and Star Wars The Mandalorian and Grogu.

Walkers Crisps unveils new Star Wars on-pack promo

Soft drinks brand Capri-Sun is set to bring a Festival Feeling to the category with the launch of its new on-pack promotion for the 330ml pouch format.

Capri-Sun turn up summer vibes with new campaign

Promotional image of the partnership between Del Monte and Toy Story 5.

Del Monte announces partnership with Toy Story 5

Emma Doran sits in a pub with pint of Magners cider and a bottle on the table next to her.

Magners set to ‘Share the Craic’ this summer

KP Nuts launches new Luke Littler on-pack promotion

KP Nuts launches new Luke Littler on-pack promotion

Pack formats of Madrí Excepcional beer's on-pack promotion including a 15 pack format, 10 pack format and four pack format.

Madrí Excepcional launches its first on-pack promotion with All Points East