Bringing in the Festival Feeling with Capri-Sun range
SOFT drinks brand Capri-Sun is set to dial up the summer vibes this season with the launch of its new on-pack promotion.
The new Festival Feeling campaign is set to drive up additional sales for the Capri-Sun 330ml pouches format across the grocery and wholesale channels during the key festival season.
Live now until 16 July, the campaign links Capri-Sun 330ml pouches to summer social occasions with young adult shoppers, giving retailers and wholesalers a timely opportunity to drive up soft drinks sales.
Shoppers will also be in with the chance to bag some festival-inspired goodies through the promotion as well as a top prize of five Boardmasters VIP festival tickets. There are 1,500 merch bundles up for grabs as well, each including a bucket hat and crossbody bag.
To be in with the chance of winning, consumers need only scan the QR code found across POS materials in-store.
The promotion has been positioned around the insight that Capri-Sun is a go-to drink of choice for young adults attending festivals, says the soft drinks brand, with the pouch format making it a natural fit for on-the-go summer occasions.
A brand manager for Capri-Sun UK said: “We wanted to give retailers a fun and culturally relevant reason to spotlight Capri-Sun 330ml over the summer. The brand tagline ‘Tastes like that Festival Feeling’ was created to highlight the energy of festival season and the special role the product already plays at festivals.
“The campaign’s mix of instant appeal, standout POS materials and desirable prizes should help retail and wholesale partners boost visibility and encourage purchase throughout the promotional period.”
