Walkers marks new Star Wars with ‘out of this world’ promo
SNACKS giant PepsiCo has unveiled its new collaboration with Disney with its partnership between Walkers crisps and Star Wars: The Mandalorian and Grogu.
To build up excitement in line with the new Star Wars film, Walkers crisps has rolled out a new on-pack promotion to tie in with the hotly anticipated movie by offering shoppers the chance to bag some “out of this world” prizes.
Running across selected single packs and multipacks of Walkers Wotsits, Quavers and Monster Munch, the collaboration is offering consumers the chance to win from a range of prizes including the top prize of a holiday to Tenerife.
One winner will bag one of two holidays for four to the Spanish island through the on-pack promotion including accommodation, return flights, airport transfers and four activities to suit a family of two adults and two children.
In addition to this top prize, there are also thousands of The Mandalorian and Grogu merchandise prizes to win as well as 1,000 pairs of cinema voucher codes with the VUE.
To be in with the chance of winning, all shoppers need do is purchase a promotional pack and enter via the QR code on the back to find out if they have instantly won.
Walkers’ Star Wars: The Mandalorian and Grogu promotion is running across stores now until 5 June across the grocery and impulse channels ahead of the film’s UK cinema release on 22 May.
The promotion will also be supported by a sampling campaign, the launch of Wotsits’ own social media accounts and out-of-home activations.
Pete Cowie, Wotsits brand manager at PepsiCo, said: “We know that family time is often hard to come by, which is why this new promotion is all about creating more opportunities for shared moments.
“We’re bringing fun and excitement to everyday shared moments as well as offering shoppers the chance to win prizes that will help them to spend more time with their loved ones – whether that’s a trip to the cinema or a holiday abroad.”
The full SKU list in the promotion consists of:
• Walkers Quavers Cheese 6-pack 16g
• Walkers Quavers Cheese 12pk
• Walkers Quavers Red Leicester 16g 6 Pack
• Walkers Monster Munch Pickled Onion 40g
• Walkers Monster Munch Pickled Onion 6pk 20g
• Walkers Monster Munch Pickled Onion 72g
• Walkers Monster Munch Sweet & Spicy Flamin’ Hot 72g
• Walkers Monster Munch Roast Beef 72g
• Walkers Monster Munch Variety 12 Pack
• Walkers Monster Munch Giants Pickled Onion 85g
• Walkers Quavers Cheese Grab Bag 34g
• Walkers Wotsits Cheese 6pk 16.5g (compaction)
• Walkers Wotsits Cheese 6pk 16.5g (compaction)
• Walkers Wotsits Cheese 60g
• Walkers Wotsits Cheese 36g
• Walkers Wotsits Cheese 12-pack
• Walkers Wotsits Sweet and Spicy 16g 6-pack
• Walkers Wotsits Giants Cheese 130g
• Walkers Wotsits Giants Sweet & Spicy Flamin Hot’ 130g
