Tag: Mr Kipling

Mr Kipling Easter cakes

Mr Kipling’s makeover for a better life

THE Mr Kipling range has had a packaging revamp to tie in with the Premier Foods ‘Life is better with cake’ campaign. And the...
Kipling

Sweet to the end

BRITS spent £1.3bn on sweet treats to slip into a lunchbox last year. According to Premier Foods, which has the Mr Kipling brand among...

Spooky snack attack

LEADING soft drinks, cakes, snacks and biscuit producers are intensifying launch and marketing activity on Halloween-themed products in an attempt to boost sales during...
TO get shoppers in the mood for Wimbledon and strawberries and cream, Mr Kipling has a new summery, limited-edition cake. Strawberry Fancies are light sponges with a vanilla topping, beneath soft strawberry-flavoured icing. The new line’s pink packaging features a picnic basket on lush grass.

Mr K brings out the shades

TO get shoppers in the mood for Wimbledon and strawberries and cream, Mr Kipling has a new summery, limited-edition cake. Strawberry Fancies are light...

Slice of life

PREMIER Foods has recreated two traditional desserts as limited-edition cakes: Mr Kipling’s Treacle and Custard slices and Jam and Custard slices. Brand director Michelle...
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Scottish Grocer and Convenience Retailer
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