Tag: Matt Goddard
Act on impulse – Matt Goddard interview
Britain’s sales and marketing professionals explain how they see the convenience scene
This issue: Matt Goddard, head of impulse field sales at Pepsico
Matt Goddard joined...
Pepsico plans impulse drive
CONVENIENCE stores and other impulse outlets are set to play a major role in brand giant Pepsico’s marketing plans in the coming year.
The company’s...