Tag: mars wrigley
Extra unveils new Watermelon Raspberry Refreshers variant
Mars Wrigley has rolled out a new Watermelon Raspberry flavour for its Extra Refreshers brand, aiming to recruit more shoppers into the gum category in doing so.
Mars brings a hit of nostalgia with Crispy Rolls comeback
Mars Wrigley is set to deliver a hit of nostalgia for consumers with the return of Milky Way Crispy Rolls, along with Bounty and Twix variants.
Rowntree’s celebrates with new Jelly Tots Tangy launch
Classic confectionery brand Rowntree's Jelly Tots has kicked off a landmark year of celebrations for the brand with the launch of its Jelly Tots Tangy.
Extra Refreshers launches new PMP packs
Mars Wrigley is set to bring extra refreshment to the gum category across convenience with the launch of two new PMP formats across the brand.
Mars Wrigley rolls out new Easter range
Confectionery giant Mars Wrigley has launched its Easter range for 2025, allowing retailers to get a head start on the season for next year.
Mars Wrigley highlights gum sales opportunity
Mars Wrigley gum brand director Ross Ripamonti has been discussing ways that convenience retailers can drive up sales in the category.
Mars Wrigley unveils a Christmas duo
Mar Wrigley has unveiled two pieces of chocolate innovation in time for the festive season across its Twix and M&M's brands.
M&Ms goes big on fun in new Minis launch
Mars Wrigley is set to roll out its new M&M's Minis range in the UK this July, following successful launch for the product in the States.
Skittles goes Gooey to the core in new flavour
Mars Wrigley has taken a new step of innovation with the Skittles brand as the firm launches its new Skittles Giants Gooey range, featuring a citrus gooey core.
Mars Wrigley reveals Easter line-up
Mars Wrigley has unveiled its line-up for the Easter season this year, with returning fan favourites and some new additions from across its range of brands.
Preparation breeds seasonal success
Confectionery still king at Halloween as shoppers stock up on seasonal treats early, ahead of a likely increase in children going door-to-door post Covid
Summer ballot could bear fruit
MARS Wrigley is offering consumers the chance to score a year’s supply of their favourite fruity Extra flavour.
Display, range and embracing change
SUGAR confectionery is a core category in the convenience channel and therefore worthy of an extra bit of attention.
Innovation drives chocolate forward
AN increasing number of chocolate lovers prefer blondes, if category growth figures are to be believed.
Mars acts for Earth
MARS Wrigley has made significant steps in pursuit of its sustainability goals.
Healthy innovation
MARS Wrigley has launched healthier alternatives across four of its top brands, with the release of its new Triple Treat range.
