Tag: mars wrigley

Mars Wrigley Airwaves 'Ride the Airwaves' OOH billboard with a man who has wind blowing in his face with a bubble next to him that says 'Chewing Airwaves Shakes up your Senses'.

Airwaves chewing gum brings a kick to the senses with new campaign

Chewing gum brand Airwaves is set to bring a kick to consumers' sense with its new OOH campaign, highlighting the brand's intense menthol kick it is known for.
Minah Shannon from BBC's The Traitors stands holding a red book with the title 'Jane Hare' whilst holding her index fingers to her lips to tell people to shh.

The Traitors star Minah teams up with Mars to keep Easter treats hidden

BBC's The Traitors star Minah Shannon has teamed up with Mars Wrigley to roll out a range of limited-edition Easter books that house a secret of their own.
Promotional image of the partnership between Galaxy chocolate and the Young Women's Trust with a pack shot of a Galaxy chocolate bar, a QR code and symbol highlighting Galaxy's support of Young Women's Trust and an orange bubble that shows the brand's £150,000 donation. The text reads "Pick up a bar & join us in empowering women to thrive.

Galaxy commits to support of the Young Women’s Trust

Galaxy chocolate has kicked off a new partnership with the Young Women's Partnership charity with an initial donation of £150,000.
Pack shots of Extra Refreshers Raspberry Watermelon.

Extra unveils new Watermelon Raspberry Refreshers variant

Mars Wrigley has rolled out a new Watermelon Raspberry flavour for its Extra Refreshers brand, aiming to recruit more shoppers into the gum category in doing so.
Packs of Mars Wrigley Crispy Rolls with Milky Way Crispy Rolls, Bounty Crispy Rolls and Twix Crispy Rolls.

Mars brings a hit of nostalgia with Crispy Rolls comeback

Mars Wrigley is set to deliver a hit of nostalgia for consumers with the return of Milky Way Crispy Rolls, along with Bounty and Twix variants.
A packet of Jelly Tots Tangy stands on an orange platform against a pink background with spiky balls of different colours around the platform.

Rowntree’s celebrates with new Jelly Tots Tangy launch

Classic confectionery brand Rowntree's Jelly Tots has kicked off a landmark year of celebrations for the brand with the launch of its Jelly Tots Tangy.
Pack shots of Extra Refreshers PMP packs with Bubblemint and Tropical Flavours.

Extra Refreshers launches new PMP packs

Mars Wrigley is set to bring extra refreshment to the gum category across convenience with the launch of two new PMP formats across the brand.
Pack shots of products in the Mars Wrigley Easter 2025 range including Milky Way Easter Egg, M&M's Choco Eggs, Galaxy Minstrels Mini Eggs and Malteser Bunny Popcorn flavour.

Mars Wrigley rolls out new Easter range

Confectionery giant Mars Wrigley has launched its Easter range for 2025, allowing retailers to get a head start on the season for next year.
Ross Ripamonti has discussed the importance of gum options for convenience stores.

Mars Wrigley highlights gum sales opportunity

Mars Wrigley gum brand director Ross Ripamonti has been discussing ways that convenience retailers can drive up sales in the category.
Pack shots of Twix & Friends Medium Selection Box and M&M's Crispy Milk Chocolate Santa Treat

Mars Wrigley unveils a Christmas duo

Mar Wrigley has unveiled two pieces of chocolate innovation in time for the festive season across its Twix and M&M's brands.
A packet of M&Ms Minis Party Size sits on a cinema seat with a popcorn box, juice cups, cinema tickets and 3D glasses around it.

M&Ms goes big on fun in new Minis launch

Mars Wrigley is set to roll out its new M&M's Minis range in the UK this July, following successful launch for the product in the States.

Skittles goes Gooey to the core in new flavour

Mars Wrigley has taken a new step of innovation with the Skittles brand as the firm launches its new Skittles Giants Gooey range, featuring a citrus gooey core.
Mars sets out its stall for the Easter season with the launch of its branded treats.

Mars Wrigley reveals Easter line-up

Mars Wrigley has unveiled its line-up for the Easter season this year, with returning fan favourites and some new additions from across its range of brands.
Maltesers and Chewits

Preparation breeds seasonal success

Confectionery still king at Halloween as shoppers stock up on seasonal treats early, ahead of a likely increase in children going door-to-door post Covid
Extra gum poster

Summer ballot could bear fruit

MARS Wrigley is offering consumers the chance to score a year’s supply of their favourite fruity Extra flavour.
range of confectionery

Display, range and embracing change

SUGAR confectionery is a core category in the convenience channel and therefore worthy of an extra bit of attention.