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Tag: cupcakes

Up for the cup

Up for the cup – Betty Crocker anticipates growth

CAKE-mix brand, Betty Crocker, is launching two new cupcake mixes to respond to the current home-baking boom. The brand-owner reckons home baking, buoyed by...
Betty Crocker

Bakers who mix it up – Home baking latest

Kits and accessories aim to bring the cup cake revolution to every home and store THE image of the domestic goddess in her frilly pinny...