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Tag: chewing gum

Mars Wrigley Airwaves 'Ride the Airwaves' OOH billboard with a man who has wind blowing in his face with a bubble next to him that says 'Chewing Airwaves Shakes up your Senses'.

Airwaves chewing gum brings a kick to the senses with new campaign

Chewing gum brand Airwaves is set to bring a kick to consumers' sense with its new OOH campaign, highlighting the brand's intense menthol kick it is known for.
Pack shots of Extra Refreshers Raspberry Watermelon.

Extra unveils new Watermelon Raspberry Refreshers variant

Mars Wrigley has rolled out a new Watermelon Raspberry flavour for its Extra Refreshers brand, aiming to recruit more shoppers into the gum category in doing so.
Pack shots of Extra Refreshers PMP packs with Bubblemint and Tropical Flavours.

Extra Refreshers launches new PMP packs

Mars Wrigley is set to bring extra refreshment to the gum category across convenience with the launch of two new PMP formats across the brand.

Mars chews Watermelon nationwide

Mars Wrigley has rolled out its Extra Sugarfree Watermelon flavour chewing gum to stores nationwide in a bid to capitalise on the demand for fruity gums.

Fresh perspective

Changes in the mints and gum market suggest people want new and fruity flavours NEW flavours of gum are tempting people away from buying mints...
MENTOS has repackaged its Pure Fresh chewing gum in a resealable pack.

Fresh pack – Resealable Mentos packs

MENTOS has repackaged its Pure Fresh chewing gum in a resealable pack. Research showed parent company Perfetti Van Melle that customers disliked stick packs and...
Scottish Grocer and Convenience Retailer
Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.
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