Tag: cereal
New Alpen mascot campaign to target adult consumers
Muesli brand unveils new major consumer campaign
MUESLI brand Alpen has kicked off a new major consumer marketing campaign, complete with a new brand mascot.
Dubbed...
Alpen unveils new look and recipe for muesli range
Muesli brand Alpen has received a new look and update to its recipe as parent firm The Weetabix Food Company looks build the cereal brand in the category.
Cheerios launches new TV campaign
Breakfast cereal brand Cheerios has unveiled a new marketing campaign worth £5million that will see the brand back on TV screens for the first time since 2019.
Weetabix unveils new Crispy Minis Caramelised Biscuit cereal
Breakfast cereal brand Weetabix has unveiled its latest permanent addition to its Crispy Minis range with the new Caramelised Biscuit flavour.
Cereal variety for breakfast
Scottish Grocer highlights three new cereal launches in the market to help retailers vary up the options for the morning meal.
Market News | Glenglassaugh, BeeHype, Weetabix, Mars Wrigley
Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.
Getting hooked on breakfast
BREAKFAST brand Weetabix has created a new TV ad as part of the latest phase of its £11m Have You Had Your Weetabix campaign.
Super bowl challenges
WHAT’S on the typical c-store’s breakfast cereal shelves? Chances are you’ll see a number of the big brand cereals, perhaps in price-marked packs. But...
Healthy outlook for cereals sales
CEREAL is involved in 62% of British breakfasts according to Kellogg’s and, it says, c-stores have played an influential part in putting porridge and...
Going wild about oats
QUOTING Kantar Worldpanel research, Pepsico says that seven out of 10 UK households buy porridge during the year.
But modern shoppers want products that are...
Breakfast booming in Britain
BREAKFAST is big business – the UK cereal market is worth some £1.55bn.
Scottish porridge and oats brand Hamlyns earlier this year said a recent...
In more shapes and sizes
OREO, from Mondelez International, the world’s biggest-selling biscuit, has a number of packs designed to suit the nation’s lunchbox fillers.
Last year the firm launched...
