Tag: Cadbury
Marvellous mallows join the team
THE latest addition to the Cadbury Dairy Milk Marvellous range combines marshmallows, jellies and shortcake biscuit pieces.
Rocky Mallow Road is available in 180g and...
Flying off the shelves
DESTINATIONS including Berlin, Rome and Marrakech are among the jet-set breaks on offer through a summer promotion from Cadbury.
The Fly Cadbury Air campaign features...
Dancing with joy
CADBURY Dairy Milk’s ‘Free the Joy’ campaign has taken to TV screens.
Office worker Keith, star of Dairy Milk’s 2014 ads, returns for the new...
Take it to the limit
Limited editions, new flavours, pack sizes, promotions and PMPs are all part of the plan to generate excitement for the UK’s biggest chocolate brands...
The joy of flavours
CADBURY Dairy Milk latest campaign – Free the Joy – is designed to highlight the chocolate bar collection’s range of flavours and textures.
Running through...
Impulse for a happy Easter
RETAILERS should have begun their push for Easter sales last month according to wholesaler Bestway Batleys.
And the company reckons c-store operators will achieve the...
Mr Kipling’s makeover for a better life
THE Mr Kipling range has had a packaging revamp to tie in with the Premier Foods ‘Life is better with cake’ campaign. And the...
Aiming for an early start
LAST year’s Easter confectionery selling season was one of the longest possible thanks to the fact that Easter Sunday fell late in April. And...
Festive treats a gift for retailers
CHRISTMAS is unquestionably one of the most important times of the year for the confectionery market.
And for convenience retailers, making the most of the...
Ready for the ghost and ghoul rush
PREMIER Foods is beefing up its Halloween cakes range this year by adding Mr Kipling Choc & Slime Slices.
The new seasonal line, released at...
Sweet and sour and very chilled
MULLER Dairy is bringing sweet and sour to the chilled dessert aisle with the latest addition to its Cadbury twin pots range.
Banana Sour Fudge,...
Graham’s putting on the Ritz
GRAHAM, the dancing passport control officer, is back on TV, with a new burst of advertising for Cadbury Dairy Milk Lu and Ritz.
The...
Festive chocs on the rise
CHRISTMAS chocolate saw sales value rise 5.3% in 2013 said Cadbury brand owner Mondelez International as it launched its festive range for this year.
Consumers...
Cadbury spreads chocolate-based joy
FOLLOWING what’s said to have been the success of last year’s Unwrap Gold promotion, Cadbury is launching this year’s version, Unwrap Joy.
Unwrap Gold...
Smooth talking bags from Cadbury
MONDELEZ International aims to to smooth talk confectionery lovers with the latest in its eclairs range – Cadbury Eclairs Velvets.
It’s a soft version of...
Drinking the differences
CHOCOLATE brand Cadbury has given its hot chocolate range a modern makeover.
Cadbury Drinking Chocolate, Cadbury Instant Hot Chocolate and Cadbury Highlights packs have all...
