Tag: Cadbury
Fabulous film promotion
PREMIER Foods is using a big British summer movie to promote its Cadbury Amaze Bites over the coming months.
The tie-in with Absolutely Fabulous: The...
Roll up for summer
PREMIER Foods is bringing back its special-edition Cadbury Ice Cream Flavour Mini Rolls range, targeting families on the lookout for a sweet treat to...
Targeting the big day out
CADBURY and Merlin Entertainments are offering two-for-one entry to the UK’s top attractions in a new on-pack promotion on a range of chocolate bags...
Beat of the treats
Chocolate confectionery maintains steady growth as sharing sizes, big nights in and new product initiatives keep consumers coming back
TREAT categories of all types may...
Crunchie’s comeback
GIANT chocolate confectionery brand Cadbury is to back its singles range with a huge campaign called Obey Your Mouth.
The programme, which kicks off this...
Big bite start to year
PREMIER Foods says its latest launch in the cake market has been an immediate success. Cadbury Amaze Bites were launched in January this year...
Big and on trend
SHARING is one of the reasons confectionery has continued to show its strength in the past year with an increase in sales of 0.6%...
Handy finger packs
SMALLER households and families are the targets for two new pack sizes of Cadbury Fingers from Burton’s Biscuit Company.
Head of category and shopper management...
Demands of the season
IN retail terms Easter and the other spring occasions aren’t only about chocolate. But special seasonal chocolate treats, sharing bags and gifts can contribute...
Year of haves and have nots
Dominated by trends like low-sugar, low-alcohol and gluten-free, 2015 was a year when what products didn’t contain became almost as important as what they...
TV chocolate countdown
Decorated forklift trucks and a giant advent calendar made out of delivery vehicles feature in a festive advertising campaign which Cadbury says is its...
Make a fast Easter start
Confectionery giant says short season means its vital to be ready in January
2016 will have the earliest Easter weekend since 2008 and, as a...
Seeking a new Milk Tray man
And all because the lady loves...
Cadbury brand owner Mondelez International has begun a nationwide search to find the next Milk Tray Man.
Kicking off with...
Timing vital at Christmas
We know that confectionery is important to Christmas sales, particularly in convenience stores, but how can retailers make the best of the seasonal opportunities?
The...
Smash and jive
Cadbury Dairy Milk’s Marvellous range is on the small screen in September and October with a campaign featuring new Rocky Mallow Road flavour.
The 30-second...
Sweets for monsters
Individual seasonal confectionery is now worth £1.1m according to Mondelez International and it has launched a series of Halloween-themed products designed to catch seasonal shoppers’...
