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A group of school children hold up balloons that spell out 50,000 to mark 50,000 breakfasts served to kids by the Healthy Living Programme.

Healthy Living Programme serves breakfast to 50,000 pupils

PROTEIN drinks brand üFit has broken into the breakfast aisle with its first range of cereal options.

Are you ready to bring a boost to your üFit breakfast?

Promotional image for Rollover's range of products new for 2025 including the Bacon & Sausage Baguette, Sausage, Egg & Cheese Muffin and Boneless Chicken Wings.

Rollover expands on its hot food to go range with five...

Pack shots of Kellogg's High Protein Bites.

Kellogg’s offers a protein breakfast with new High Protein Bites

A young girl stands on a football pitch wearing the Kellogg's x Puma football top.

Kellogg’s Football Camps kick off for 2025

Alpen's mascot 'Mother' sits at a breakfast table with a box of Alpen, a jug for milk and a bowl of muesli in front of her. Mother is a large, red and furry character who wears glasses.

New Alpen mascot campaign to target adult consumers

Still image from Quaker Oats 'Deliciously Ugly' 2025 campaign featuring a Quaker Oats branded bowl of porridge with fruit in it with text reading 'Lumpy Bumpy Messy Real'.

Quaker brings porridge back to the table with new campaign

Pack shots of Kerrygold Sweet Spreadables including Spreadable with Salted Caramel, Spreadable with Maple Syrup & Cinnamon and Spreadable with Maple Syrup.

Kerrygold sweetens breakfast with new Sweet Spreadables range

Pack shots of Alpen Original and Alpen No Added Sugar in different pack formats are displayed against a dark green background.

Alpen unveils new look and recipe for muesli range

Advert for Cheerios TV campaign with a bowl of the cereal in the middle of a purple and yellow colour with the text to the left reading "High in Fibre from Oats, Wheat and Barley" with the text on the right reading "That's a little win" with boxes of Cheerios and Honey Cheerios beneath this text.

Cheerios launches new TV campaign

Pack shots of Weetabix Crispy Minis Caramelised Biscuit from different angles.

Weetabix unveils new Crispy Minis Caramelised Biscuit cereal

A cereal box of Nesquik Minis sits on table with a bowl filled with the cereal and a spoon next to the bowl.

Nesquik rolls out some Minis fun

Pack shots of New York Bagel Company Maple bagels.

New York Bakery Co brings a Canadian touch with Maple bagels

Pack shots of Cheerios and Honey Cheerios.

New packs of nutrition in Cheerios makeover

New York Bakery brings Blueberry bagel

Cereal variety for breakfast

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