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Boxes of Weetabix sit inside a pile of grain.

Weetabix serves up 25million breakfasts with Felix

Pack shots of Quakers Overnight Oats Mocha Choc Chip and Blueberry stand against a cream background with ingredients dotted around the packs.

Quaker taps into Overnight Oats trend in new packs

Pack shots of St Pierre Croissant Loaf.

St Pierre launches new Croissant Loaf packs

A box of Nesquik Strawberry cereal stands behind a bowl with the cereal inside and a yellow jug which pours milk into the bowl.

Nesquik introduces new Strawberry flavour

A young girl sits on a bench enjoying a New York Bakery bagel with a bag of the bagels next to her and the New York skyline in the background.

New York Bakery back on the small screen

Pack shot of Weetabix pack redesign for 2026.

Weetabix unveils pack refresh with core health message

Pack shots of Biona Organic Honey Spelt Puffs, Biona Organic Crispy Spelt Flakes and Biona Organic Spelt Puffs.

Biona launches new range of Spelt Cereals

Pack shots of Kellogg's Krave Caramelised Biscuit & White Chocolate packs.

Krave cereal expands with new Caramelised Biscuit and White Chocolate flavour

A group of school children hold up balloons that spell out 50,000 to mark 50,000 breakfasts served to kids by the Healthy Living Programme.

Healthy Living Programme serves breakfast to 50,000 pupils

PROTEIN drinks brand üFit has broken into the breakfast aisle with its first range of cereal options.

Are you ready to bring a boost to your üFit breakfast?

Promotional image for Rollover's range of products new for 2025 including the Bacon & Sausage Baguette, Sausage, Egg & Cheese Muffin and Boneless Chicken Wings.

Rollover expands on its hot food to go range with five...

Pack shots of Kellogg's High Protein Bites.

Kellogg’s offers a protein breakfast with new High Protein Bites

A young girl stands on a football pitch wearing the Kellogg's x Puma football top.

Kellogg’s Football Camps kick off for 2025

Alpen's mascot 'Mother' sits at a breakfast table with a box of Alpen, a jug for milk and a bowl of muesli in front of her. Mother is a large, red and furry character who wears glasses.

New Alpen mascot campaign to target adult consumers

Still image from Quaker Oats 'Deliciously Ugly' 2025 campaign featuring a Quaker Oats branded bowl of porridge with fruit in it with text reading 'Lumpy Bumpy Messy Real'.

Quaker brings porridge back to the table with new campaign

Pack shots of Kerrygold Sweet Spreadables including Spreadable with Salted Caramel, Spreadable with Maple Syrup & Cinnamon and Spreadable with Maple Syrup.

Kerrygold sweetens breakfast with new Sweet Spreadables range

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