Pack shots of Monster Energy including Original and Ultra with a Call of Duty on-pack promotion.

Monster gives gamers the edge in new Call of Duty promo

Monster Energy has kicked off its collaboration with Call of Duty once again in time for the launch of the latest game, offering exclusive in-game rewards.
Pack shots of Lucozade Alert Ultimate Energy and Mango Peachade.

Lucozade brings a Can-Can energy to launches

50 retailers are in with the chance to win a case of free stock of each of the new Lucozade Alert flavours by joining in with the "Big Can-Can".

Wake up your iced coffee sales with Jimmy’s

Earlier this year, Jimmy’s expanded its SlimCan range with a 250ml PMP format which rolled out exclusively across the convenience and impulse channel.
Pack shots of Red Bull Winter Edition Iced Vanilla Berry 250ml cans as well as the four-pack format.

Red Bull has an icy new flavour in Winter Edition

Energy drinks brand Red Bull has unveiled its second ever Winter Edition variant with the roll out of its new Iced Vanilla Berry flavour to the category.
Jamie Dornan sits on a bus leaning over seats holding a can of Diet Coke.

Jamie Dornan partners with Diet Coke

Hollywood actor and model Jamie Dornan has been announced as the new brand ambassador for Diet Coke to build on the brand's 'This Is My Taste' campaign.
Pack shots of Monster Energy Ultra Strawberry Dream.

Monster builds on Ultra with new Strawberry flavour

Monster Energy has built further on its sugar free Ultra range with the launch of Strawberry Dreams, tapping into the demand for fruity flavours.
Pack shots of Monster Nitro Cosmic Peach cans.

Monster unveils a Cosmic new flavour

CCEP has a Cosmic new addition to its Monster Nitro range with the launch of the new Cosmic Peach flavour to the energy drinks range.
Promotional image between Mogu Mogu juice and K-Pop band Seventeen.

Mogu Mogu kickstarts partnership with K-Pop stars

Soft drinks brand Mogu Mogu has announced a partnership with K-Pop sensation Seventeen, offering prizes to be won through a major campaign.
Promotional image of Coca-Cola Zero Sugar Oreo flavoured drinks.

Coca-Cola and Oreo team up in new limited drink

Coca-Cola and Mondelēz International brand Oreo has announced a new partnership to mark the besties in life with the new Coca-Cola Oreo Zero Sugar drink.
Franklin & Sons reckons it can match the demands across the soft drinks category.

Staying aware of soft drinks trends

Franklin & Sons experts have been highlighting the trends in the soft drinks category – and explaining why the firm's products fit the bill.
AG Barr aims to keep the Irn-Bru brand strong right through to the end of the year.

Irn-Bru builds up strength for rest of year

It has been another phenomenal year for the Irn-Bru brand, says owner AG Barr, with the firm now focused on the latter half of 2024.
Premier @ DUSA was crowned Best Soft Drinks Retailer of the Year at the Scottish Grocer Awards 2023.

Awards Profile – Best Soft Drinks Retailer of the Year

Scottish Grocer has been catching up with the team at Premier @ DUSA to discuss the store's ever-evolving soft drinks selection after it was named Best Soft Drinks Retailer of the Year at the Scottish Grocer Awards 2023.
Pack shots of Reign Storm energy drink including Valencia Orange, Peach Nectarine and Kiwi Blend.

Reign brings in a Storm from America

Monster Energy Co is set to bring a storm to the UK as the firm launches its Reign Storm, already a popular choice with consumers in the US.
Pack shots of Lucozade Alert Ultimate Energy and Mango Peachade.

Lucozade Alert unveils new fruity flavour duo

Suntory Beverage & Food has expanded on its Lucozade Alert energy drinks range with two new fruit flavoured additions to its 250ml can range.
Promotional image for Irn-Bru's summer competition featuring bottles of Irn-Bru, Diet Irn-Bru and Irn-Bru XTRA on a beach.

Irn-Bru kicks off phenomenal summer promotion

Irn-Bru is set to kick off its new summer promotion this August, offering consumers the chance to bag some goodies ideal for the sun.
Advert for the new Give Yourself a Diet Coke Break campaign featuring three cans of Diet Coke with people's names on them.

A Diet Coke Break with your name on it

Consumers will be able to enjoy their own personalised Diet Coke Break with new cans and bottles featuring their names and chances to win prizes.