Pack shots of Monster Energy Ultra Strawberry Dream.

Monster builds on Ultra with new Strawberry flavour

Monster Energy has built further on its sugar free Ultra range with the launch of Strawberry Dreams, tapping into the demand for fruity flavours.
Pack shots of Monster Nitro Cosmic Peach cans.

Monster unveils a Cosmic new flavour

CCEP has a Cosmic new addition to its Monster Nitro range with the launch of the new Cosmic Peach flavour to the energy drinks range.
Promotional image between Mogu Mogu juice and K-Pop band Seventeen.

Mogu Mogu kickstarts partnership with K-Pop stars

Soft drinks brand Mogu Mogu has announced a partnership with K-Pop sensation Seventeen, offering prizes to be won through a major campaign.
Promotional image of Coca-Cola Zero Sugar Oreo flavoured drinks.

Coca-Cola and Oreo team up in new limited drink

Coca-Cola and Mondelēz International brand Oreo has announced a new partnership to mark the besties in life with the new Coca-Cola Oreo Zero Sugar drink.
Franklin & Sons reckons it can match the demands across the soft drinks category.

Staying aware of soft drinks trends

Franklin & Sons experts have been highlighting the trends in the soft drinks category – and explaining why the firm's products fit the bill.
AG Barr aims to keep the Irn-Bru brand strong right through to the end of the year.

Irn-Bru builds up strength for rest of year

It has been another phenomenal year for the Irn-Bru brand, says owner AG Barr, with the firm now focused on the latter half of 2024.
Premier @ DUSA was crowned Best Soft Drinks Retailer of the Year at the Scottish Grocer Awards 2023.

Awards Profile – Best Soft Drinks Retailer of the Year

Scottish Grocer has been catching up with the team at Premier @ DUSA to discuss the store's ever-evolving soft drinks selection after it was named Best Soft Drinks Retailer of the Year at the Scottish Grocer Awards 2023.
Pack shots of Reign Storm energy drink including Valencia Orange, Peach Nectarine and Kiwi Blend.

Reign brings in a Storm from America

Monster Energy Co is set to bring a storm to the UK as the firm launches its Reign Storm, already a popular choice with consumers in the US.
Pack shots of Lucozade Alert Ultimate Energy and Mango Peachade.

Lucozade Alert unveils new fruity flavour duo

Suntory Beverage & Food has expanded on its Lucozade Alert energy drinks range with two new fruit flavoured additions to its 250ml can range.
Promotional image for Irn-Bru's summer competition featuring bottles of Irn-Bru, Diet Irn-Bru and Irn-Bru XTRA on a beach.

Irn-Bru kicks off phenomenal summer promotion

Irn-Bru is set to kick off its new summer promotion this August, offering consumers the chance to bag some goodies ideal for the sun.
Advert for the new Give Yourself a Diet Coke Break campaign featuring three cans of Diet Coke with people's names on them.

A Diet Coke Break with your name on it

Consumers will be able to enjoy their own personalised Diet Coke Break with new cans and bottles featuring their names and chances to win prizes.
Image of the new promotion between Sprite and Pringles Hot!

Sprite partners with Pringles in a Hot new promotion

CCEP has unveiled its latest team up with the Kellanova snacks brand Pringles Hot! and Sprite in new POS materials rolling out to convenience stores.
Boost Juic'd range from Boost Drinks.

Boost Drinks rolls back the pounds

Boost Drinks has reintroduced its ÂŁ1 price point across its Juic'd range of energy drinks following a rise in demand for the 500ml can format in the market.
Pack shots of Rubicon Raw energy drinks range.

Bowl over with fruit energy drinks

AG Barr reckons its fruit flavoured range of energy drinks helps to introduce shoppers to the soft drinks category through its Rubicon Raw and PWR BRU brands.
Promotional image for Robinsons Ready To Drink range partnership with The Hundred to advertise hundreds of tickets to be won.

Robinsons bowls support for The Hundred

Consumers have the chance to win from hundreds of tickets to attend a match during The Hundred cricket tournament with Robinsons' new promotion.
A can of Lipton Iced Tea sits next to a glass filled with the drink with peach pieces around them. There is also a blue background with yellow sun and silhouetted hands reaching for the drink.

Win a year’s supply of stock of Lipton Iced Tea

Britvic is offering one lucky retailer the chance to bag a year's supply of Lipton Iced Tea stock in its new retailer competition for the brand.