Dr Pepper unveils a new Crush for this Valentine’s Day
Soft drinks brand Dr Pepper has unveiled a limited edition variant for Valentine's Day with its new Dr Pepper Zero Sugar Cherry Crush flavour.
Carlsberg Britvic launches in massive change for drinks industry
Major drinks companies Carlsberg Marston Brewing Company and Britvic have merged together to deliver the newly launched drinks firm – Carlsberg Britvic.
Rubicon Spring unveils new Vits soft drinks range
Flavoured spring water brand Rubicon has unveiled its latest addition of Rubicon Spring Vits, aiming to drive up sales in the functional water market.
Starbucks brings oat milk to the chillers
Starbucks aims to encourage more shoppers than ever before to pick up its Chilled Coffee range with some NPD, including some Oat Based innovations.
Rubicon Raw is set to make Waves for energy sales
Fruit juice energy drinks brand Rubicon Raw has unveiled two new limited edition variants with its new Wave Editions drinks, aiming to drive up demand in the sector.
Coca-Cola introduces new lime flavour
Coca-Cola is launching a zesty lime-flavoured variant for both its Original Taste and Zero Sugar ranges, with the soft drinks giant saying it will boost sales for retailers.
Rockstar unveils 2 for £2 PMP deal
Soft drinks giant Britvic has annoucned a shake-up to its Rockstar Energy Drinks PMP range and will offer consumers a new '2 for £2' deal from the new year.
CCEP to donate meals to FareShare through Coke Zero
Soft drinks giant CCEP has pledged to donate the equivalent of 300,000 meals to FareShare through a new initiative running across wholesale depots.
Sanpellegrino unveils a new look
Sanpellegrino is out to drive up its presence across the UK's soft drinks market through a new look across its cans and the roll out of its Zero Sugar range.
Irn Bru Snowman is back on TV
Irn-Bru's famous Snowman ad is back on the TV, helping many consumers kick off their festive seasons with the highly anticipated return of this annual ad.
Pepsi kicks off Christmas campaign
Pepsi Max has kicked off its new Christmas ad that encourages consumers to park the 'to-do' list in favour of spending time with loved ones.
Suntory in winter charity drive
Soft drinks giant Suntory Beverage & Food GB&I is partnering with leading independent convenience retailers to support with stock donations to local communities and charities.
Red Bull Zero picks up on health trend
Energy drinks brand Red Bull has expanded on its healthy drinks offer with the launch of Red Bull Zero, offering consumers a zero calorie variant.
Celsius unveils sponsorship of Jake Paul vs Mike Tyson
Energy drinks brand Celsius has been named as the Official Energy Drinks sponsor of the upcoming Netflix Live Event Heavyweight Match Jake Paul vs Mike Tyson.
Holidays are coming with Coca-Cola
CCEP has confirmed its annual Coca-Cola Christmas Truck Tour will kick off this November, with extra support for FareShare built into the campaign.
Mossgiel Farm launches zero-waste Chocolate Milk
Scottish dairy farm Mossgiel Farm has launched a new all-natural chocolate milk variant with its Mossgiel Brown Cow Milk, using a unique waste-free method.