Monster builds on Ultra with new Strawberry flavour
Monster Energy has built further on its sugar free Ultra range with the launch of Strawberry Dreams, tapping into the demand for fruity flavours.
Monster unveils a Cosmic new flavour
CCEP has a Cosmic new addition to its Monster Nitro range with the launch of the new Cosmic Peach flavour to the energy drinks range.
Mogu Mogu kickstarts partnership with K-Pop stars
Soft drinks brand Mogu Mogu has announced a partnership with K-Pop sensation Seventeen, offering prizes to be won through a major campaign.
Coca-Cola and Oreo team up in new limited drink
Coca-Cola and Mondelēz International brand Oreo has announced a new partnership to mark the besties in life with the new Coca-Cola Oreo Zero Sugar drink.
Staying aware of soft drinks trends
Franklin & Sons experts have been highlighting the trends in the soft drinks category – and explaining why the firm's products fit the bill.
Irn-Bru builds up strength for rest of year
It has been another phenomenal year for the Irn-Bru brand, says owner AG Barr, with the firm now focused on the latter half of 2024.
Awards Profile – Best Soft Drinks Retailer of the Year
Scottish Grocer has been catching up with the team at Premier @ DUSA to discuss the store's ever-evolving soft drinks selection after it was named Best Soft Drinks Retailer of the Year at the Scottish Grocer Awards 2023.
Reign brings in a Storm from America
Monster Energy Co is set to bring a storm to the UK as the firm launches its Reign Storm, already a popular choice with consumers in the US.
Lucozade Alert unveils new fruity flavour duo
Suntory Beverage & Food has expanded on its Lucozade Alert energy drinks range with two new fruit flavoured additions to its 250ml can range.
Irn-Bru kicks off phenomenal summer promotion
Irn-Bru is set to kick off its new summer promotion this August, offering consumers the chance to bag some goodies ideal for the sun.
A Diet Coke Break with your name on it
Consumers will be able to enjoy their own personalised Diet Coke Break with new cans and bottles featuring their names and chances to win prizes.
Sprite partners with Pringles in a Hot new promotion
CCEP has unveiled its latest team up with the Kellanova snacks brand Pringles Hot! and Sprite in new POS materials rolling out to convenience stores.
Boost Drinks rolls back the pounds
Boost Drinks has reintroduced its ÂŁ1 price point across its Juic'd range of energy drinks following a rise in demand for the 500ml can format in the market.
Bowl over with fruit energy drinks
AG Barr reckons its fruit flavoured range of energy drinks helps to introduce shoppers to the soft drinks category through its Rubicon Raw and PWR BRU brands.
Robinsons bowls support for The Hundred
Consumers have the chance to win from hundreds of tickets to attend a match during The Hundred cricket tournament with Robinsons' new promotion.
Win a year’s supply of stock of Lipton Iced Tea
Britvic is offering one lucky retailer the chance to bag a year's supply of Lipton Iced Tea stock in its new retailer competition for the brand.