KP brings a crunch to the NFL
McCoy's is set to bring the crunch to the NFL in the UK and Ireland as the KP Snacks brand has been announced as the savoury snacks partner of the sport.
Surf washes up a new look
Laundry detergent brand Surf has unveiled its new "Joy-Infused" rebrand for its liquid and capsule range, complete with new mood-boosting scents.
JTI brings a Golden option to RYO
JTI UK has announced the expansion of Mayfair Gold into the roll your own market for the first time, offering consumers a trusted brand in the subcategory.
Swizzels brings the Squeals this Halloween
Swizzels has got into the spooky spirit for Halloween this year as the firm rolls out its limited edition Squashies Squeletons variant.
Red Bull has an icy new flavour in Winter Edition
Energy drinks brand Red Bull has unveiled its second ever Winter Edition variant with the roll out of its new Iced Vanilla Berry flavour to the category.
Jamie Dornan partners with Diet Coke
Hollywood actor and model Jamie Dornan has been announced as the new brand ambassador for Diet Coke to build on the brand's 'This Is My Taste' campaign.
f’real shakes up autumn with Chocolate Orange flavour
Self-serve milkshake brand f'real has built up its offer in time for the incoming colder autumn months with its new Chocolate Orange variant.
Mrs Hinch gets cosy in new P&G autumn cleaning range
Procter & Gamble has revealed its fifth collaborative scent with social media star Mrs Hinch with the new autumn-inspired range Cosy Season.
Hellmann’s double dips with two new sauces
Hellmann's is set to capture the attention of consumers who are more experimental with their food with the launch of its two new sauce options.
Beetlejuice Beetlejuice be a choice
With the new movie Beetlejuice Beetlejuice showing in cinemas from this weekend, c-store retailers would do well to stock up on some suitably themed products – such as those from Fanta and Maynards Bassetts.
Monster builds on Ultra with new Strawberry flavour
Monster Energy has built further on its sugar free Ultra range with the launch of Strawberry Dreams, tapping into the demand for fruity flavours.
McVitie’s rolls out the biscuit range for Christmas
Pladis UK has unveiled its sweet selection for the Christmas season, complete with a new flavour variant for Digestives alongside some returning favourites.
Gravity Drinks brews a new Pumpkin Potion
Themed drinks producer Gravity Drinks has unveiled its latest offer for the Halloween season with its new Pumpkin Potion tropical vodka liqueur.
Staropramen’s blockbuster Paramount+ promotion
Drinks giant Molson Coors Beverage Company has teamed up with streaming service Paramount+ for a Staropramen on-pack promotion that aims to create “the perfect night in” for consumers.
Monster unveils a Cosmic new flavour
CCEP has a Cosmic new addition to its Monster Nitro range with the launch of the new Cosmic Peach flavour to the energy drinks range.
New York Bakery Co brings a Canadian touch with Maple bagels
New York Bakery Co. has brought a Canadian touch to its Bagel range with its new limited edition flavour Sweet Maple Bagels.
