Spice up the drinks with Stoli Halapeño Pepper vodka
VODKA brand Stoli is set to spice up drinks with its bold new flavoured vodka, Stoli Halapeño Pepper.
Designed to be paired with the classic cocktail serve the Bloody Mary, this fiery innovation aims to respond to consumer demand as well as the bartenders who serve them.
Furthermore, Stoli Halapeño Pepper is the first Stoli vodka to be produced and bottled in Louisiana, United States and further solidifies the brand’s status as a pioneer in the vodka category.
Stoli Halapeño Pepper aims to bring a vibrant, yet accessible new addition to the category and provide for those consumers seeking more spice in their drinks. Its natural grain base and advanced filtration – from charcoal filtering to a final polish – to deliver a smooth and high-quality finish.
Inspired by the region’s rich food culture known for its bold flavours, generous hospitality and a signature hint of spice, the vodka aims to bring this spirit in every sip.
As part of the launch support, Stoli is partnering with the leading American premix brand Mr & Mrs T on a series of promotional initiatives, value-added packs and social storytelling centred around the Stoli Halapeño Bloody Mary serve – the recipe for which can be found at the end of the story.
Marina Troyanovskaya, group chief marketing officer at Stoli, said: “With demand for spicy cocktails rising, and brunch culture, STOLI Halapeño Pepper was developed specifically to be the definitive spicy vodka for a next-level Bloody Mary.
“This is about giving people permission to get playful with flavour, the balanced heat profile makes it highly mixable for both bartenders and at-home cocktail enthusiasts.”
The Stoli Halapeño Bloody Mary
Ingredients:
• Two parts Stoli Halapeño Pepper
• Three to four parts chilled Tomato Juice or Bloody Mary premix
Method:
Mix Stoli Halapeño Pepper with tomato juice or Bloody Mary premix. Add ice, stir gently. Season to taste with salt, black pepper and your choice of spices. Garnish and enjoy.
