Novelty to drive sales this summer
The easing of lockdown restrictions should lead to more consumers seeking out new flavours, according to Jon Wood, commercial director of Calbee UK
New look on the Hoek
South African Fairtrade wine range Fish Hoek has had its bottles redesigned by Accolade Wines
Exclusive for indies
Ready-to-drink brand WKD has launched a range of pre-mixed bottled cocktails for the take-home market
Vype is now Vuse
British American Tobacco has announced the integration of its UK e-cigarette product line, Vype into global brand, Vuse
Lorne is going on
Following a massive response to its limited run, selling 220,000 packs, Mackie’s Crisps is to continue selling its Lorne sausage and brown sauce flavour
Savoury slice of success
Celebration is top of the menu at Scotmid after winning a prize for one of the varieties in its pizza sandwich range
New beet on the street
Baxters has expanded its beetroot range with the introduction of Salad Beets
Grouse on tour
The Official Whisky of The British & Irish Lions and SA Rugby, The Famous Grouse, has appointed brand ambassadors for this year’s British & Irish Lions tour to South Africa
Olympics fitness plan
Inspiring families to get active together is at the heart of an Olympics promotion from Yoplait Kids
New flavour in cola aisle
Pepsi Max has added lime to its flavour portfolio
It’s goat to be up and Alpen
Muesli brand Alpen is celebrating its 50th birthday on TV
Highlands in a bottle
Scottish water brand Highland Spring has redesigned its glass bottles
Snacking on the way back
The lifting of social distancing requirements this summer should see the return of on-the-go snack sales opportunities, according to Nutella owner Ferrero
Recycling key to campaign
Sustainability is at the heart of a new campaign for Glacéau Smartwater
Time to return to TV
Magners Irish Cider is making a return to TV screens for the first time in four years, as part of a new major marketing campaign for the brand
Celebrating neighbours
Research by wine brand Barefoot has revealed that almost half of UK residents now consider their neighbours friends, a 19% increase from 12 months ago
