Frubes freeze over the summer
Yoplait has marked its biggest investment ever into its annual Frubes Freeze 'Em campaign as the firm aims to drive sales with its core consumer audience.
Antioxi blooms with trio of shrooms tea
Organic mushroom supplement brand Antioxi has launched a trio of health boosting teas, each containing a mushroom blend to help improve functional health.
Elements of Islay brings the heat
Independent whisky bottling firm Elements of Islay is set to heat up the Fèis Ìle whisky festival this year with its new Fireside blended whisky launch.
Juice Burst comes out punching in new campaign
Fruit juice brand Juice Burst is set to benefit from its largest marketing campaign yet with the launch of the new 'Punchy to the Core' initiative.
Coca-Cola builds momentum for Absolut Sprite
CCEP is set to capture sales for those spur-of-the-moment social occasions this summer with its new campaign for its ARTD can Absolut Vodka & Sprite.
Shaken Udder gets playful in new campaign
Premium milkshake brand Shaken Udder aims to inject more fun into consumers' daily lives with its playful new multi-million-pound marketing campaign.
Real Greek serves up in Tesco stores
Greek restaurant chain The Real Greek has entered the retail space as it kicks off its line of authentic Greek ready meals in Tesco stores.
Score bar experiences with Innis & Gunn promotion
Innis & Gunn is set to take to the streets of Glasgow and Edinburgh on 16 May to kick off its 'Win Your Own Bar' promotion for the Euros 2024.
Snack time with Squeaky Bean
The Compleat Food Group aims to build on the plant-based offer in stores with four new launches from its meat alternative brand Squeaky Bean.
Rubicon offers a taste of the sun
Barr Soft Drinks has revealed a new summer campaign for its Rubicon fruit juice brand, while functional firm Boost Drinks has had a brand refresh.
Unbeleafable addition to Tesco
Vertical farm firm GrowUp has launched its new Unbeleafable bagged salad in select Tesco stores with the Zesty Baby Leaves product.
Waitrose high point for Lowrise
Full-strength and low calorie lager Lowrise has secured its first major supermarket listing as its makes its way to over 150 Waitrose stores across the UK.
Wattshot makes a Scottish first
Premium gin shot Wattshot has made its way to the Scottish market as the gin rolls out to venues across Edinburgh and is available for online purchase.
PepsiCo highlights Extra Flamin’ Hot snacks range
PepsiCo is meeting the consumer demand for spicy snacks with its Extra Flamin' Hot Doritos, Walkers Max and Wotsits Crunchy offerings, while Premier Foods has created some Angel Delight ice creams to cool things down.
The Single Cask bottles up a mood
Scottish bottling firm The Single Cask has launched a new series of whisky categories, in a bid to help whisky fans and newcomers alike.
Bonnington whisky mixes in sherry
Edinburgh based single malt whisky brand Bonnington has followed up on its inaugural release with the launch of its new Pedro Ximénez Sherry Cask finish.
