Andy Murray steps into coach role in Walker’s Shortbread campaign
Former tennis ace Andy Murray has taken on a new role on the court as the 'Spectator Coach' as part of Walker's Shortbread's latest marketing campaign.
Oven Pride revamps its range with new products and new look
Household cleaning brand Oven Pride has unveiled a complete rebrand across its range alongside the introduction of a trio of new trigger spray products.
Sneak Energy rolls out new Transformers energy drinks
Sneak Energy has teamed up with Hasbro to roll out a new limited-edition range of drinks in collaboration with classic carton series Transformers.
Wilkinson Sword revs up Formula 1 partnership
Men's grooming brand Wilkinson Sword has kicked off a new campaign in partnership with Formula 1 featuring Atlassian Williams F1 team.
Terry’s offers shoppers the chance to win £10k in new campaign
Chocolate brand Terry's is offering consumers to pocket £10,000 in cash as part of its new summer campaign to drive up opportunities for gift sales.
Cadbury launches new Strawberries & Creme Frappe Dairy Milk bar
Chocolate brand Cadbury Dairy Milk is set to tap into the rising demand for seasonal variants in the category with its new Strawberries & Creme Frappe flavour.
Ben Lomond Gin unveils new bottle design
Premium Scottish gin brand Ben Lomond Gin has unveiled a new bottle design across its entire range in a bid to strengthen its presence on shelves.
Vybey moves to new market with Collagen + Energy drinks
Functional products brand Vybey has entered into the soft drinks market for the first time with the introduction of its new Collagen + Energy range.
Retailers set to win in Doritos F1 campaign
Retailers have the chance to win a once-in-a-lifetime Formula 1 experience weekend as part of a new competition from Doritos.
The Drinks Bureau launches Lagerita
Fun RTD cocktails maker The Drinks Bureau is shaking things up with the UK’s first canned alcoholic Lagerita in grocery – with lager meeting margarita in "one seriously refreshing" can.
Iconic Swizzels sweets made into biscuits
Two of confectionery giant Swizzzels' most iconic sweets – Squashies and Love Hearts – are being brought to the biscuit category for the first time.
Finsbury launches Scotland Cupcakes
Finsbury Food Group is bringing the excitement of this summer’s Fifa World Cup to supermarket bakery aisles with the launch of limited-edition Scotland Cupcakes.
Swizzels unveils £1 PMP Atomix range
Confectionery giant Swizzels is launching a £1 PMP range called Atomix that it says is designed to help convenience retailers drive impulse sales.
Poppi couples up with Love Island
American soft drinks brand Poppi is partnering with hit reality TV show Love Island as it looks to build awareness with younger shoppers and expand its UK retail presence.
Poretti range grows with alcohol-free lager
Carlsberg Britvic is expanding its premium world lager portfolio with the launch of Birrificio Angelo Poretti Alcohol Free, which taps into the consumer trend for moderation.
Kettle Chips bolsters Krinkle range with Steak & Peppercorn flavour
Premium crisps brand Kettle Chips has unveiled its new Aberdeen Angus Ribeye Steak & Peppercorn flavour for the Kettle Krinkle range.
