Red Bull promo for EA SPORTS FC 27
Energy drinks giant Red Bull has unveiled the Red Bull Wings Cup, a global EA SPORTS FC tournament, supported by an exclusive on-pack promotion, that it says will help retailers tap into the football gaming culture and drive shopper excitement.
Mentos brings fresh flavours with Booker launches
Convenience retailers have a fresh chance to drive impulse sales through the launch of two new Booker-exclusive Mentos Rolls variants, as confectionery giant Perfetti Van Melle (PVM) strengthens its investment in the confectionery singles category.
Butterkist pops up with Paramount+ promo
Leading UK popcorn brand Butterkist is expanding its partnership with Paramount+ through a new on-pack promotion running across the portfolio.
Jackton Distillery rolls out RAER single malt
Lowland whisky maker Jackton Distillery has officially launched its first single malt expression, RAER Single Malt Whisky, The Inaugural Release.
Forest Feast launches chocolate freeze-dried fruit range
Fast-growing, upmarket snacking brand Forest Feast has unveiled a new freeze-dried snacking range to tap into the growing consumer demand for texture-led products.
Flyers launches liquorice gift pack
Trusted sweet shop stalwart Flyers is marking its 80th birthday with a £9.99 75g Gift Pack featuring its distinct 'The Magic's In The Middle' liquorice offerings.
Retailers have chance to win £10k in Pringles competition
Convenience retailers are in with a chance of winning £10,000 in a competition to mark the launch of a new Pringles Prawn Cocktail 70g, £1.25 PMP, on-the-go format exclusively to Bestway.
Finsbury serves up strawberry matcha Little Big Cake
Finsbury Food Group has expanded its Little Big Cake range with a strawberry/matcha-flavoured treat called I Like You Berry Matcha.
McVitie’s introduces Jaffa Elf and Penguin Milk Chocolate Treats
McVitie's is making its way to the festive chocolate aisle for 2026 with the new Jaffa Elf and Penguin Milk Chocolate Treats.
Golden Wonder launches Hollywood promotion
Golden Wonder says it is giving retailers another reason to stock up on Transform-A-Snack, with a blockbuster new on-pack promotion offering shoppers the chance to win a family trip to Hollywood.
Nestlé Confectionery unwraps Christmas range
Nestlé Confectionery says its Christmas range brings together festive favourites and exciting new launches, with KitKat leading the company's bid to help retailers boost their sales.
Haribo unveils Halloween line-up
Leading confectionery brand Haribo has unveiled its Halloween range for the convenience channel – which includes the new Haribo Sour Bats as a wholesale and impulse exclusive.
Pukka unveils pie range rebrand
Leading pie maker Pukka has unveiled its biggest brand redesign ever, with a bold new visual identity across its chilled range.
World of Sweets sets out festive range for 2026
Confectionery wholesaler World of Sweets has unveiled its new festive range for 2026 from the Candy Realms, Bonds of London, Elves' Behavin' Badly brands and more.
Cheez-It expands convenience offer with £1 PMP duo
American savoury snacks brand Cheez-It is putting more weight behind the convenience channel with the launch of a 65g £1 PMP in two variants.
Party Rings Trick or Treat Minis return for Halloween
Biscuits producer Fox's Burton's Companies has relaunched its seasonal variant for the Party Rings brand with the return of Trick or Treat Minis.
