Kerrygold sweetens breakfast with new Sweet Spreadables range
Butter brand Kerrygold is set to elevate the morning meal with a sweet new addition for the breakfast table with the new Sweet Spreadable range.
Alpen unveils new look and recipe for muesli range
Muesli brand Alpen has received a new look and update to its recipe as parent firm The Weetabix Food Company looks build the cereal brand in the category.
Cheerios launches new TV campaign
Breakfast cereal brand Cheerios has unveiled a new marketing campaign worth £5million that will see the brand back on TV screens for the first time since 2019.
Weetabix unveils new Crispy Minis Caramelised Biscuit cereal
Breakfast cereal brand Weetabix has unveiled its latest permanent addition to its Crispy Minis range with the new Caramelised Biscuit flavour.
Nesquik rolls out some Minis fun
Nestlé Cereal is out to pack in extra fun for consumers' mornings with a Mini offer with the launch of its new Nesquik Minis chocolate cereal.
New York Bakery Co brings a Canadian touch with Maple bagels
New York Bakery Co. has brought a Canadian touch to its Bagel range with its new limited edition flavour Sweet Maple Bagels.
New packs of nutrition in Cheerios makeover
Cereal Partners UK has unveiled the revamped packaging for Cheerios to help highlight the nutritious nature of the cereal found inside.
Cadbury Brunch launches new PMP for best seller
Mondelēz International has launched a new PMP format for its best-selling Cadbury Brunch variant with the £1.39 price-marked Choc Chip flavour.
Nestlé Cheerios strengthens support of Paralympic Games
Nestlé Cereals is set to bring the cheer with its new campaign in support of the British Paralympic Assocation ahead of the 2024 Paris Paralympic Games.
Kellanova kicks off football camps campaign
The Kellanova team has been on a visit to Scottish wholesalers and retailers to celebrate the launch of its Kellogg’s Football Camps that will be running during the school summer holidays.
Nature Valley rolls on to screens
General Mills cereal bar brand Nature Valley has appeared on screens across the country as part of its latest marketing campaign.
Hamlyns lays out its green credentials
Responding to the rising demand for more sustainability support with consumers, Hamlyns of Scotland has introduced new paper packaging.
Ecotone and Dole push healthier breakfast options
Ecotone UK and Dole Sunshine Company have been highlighting some healthier choices that convenience retailers can offer to consumers looking to stick to their new year's resolutions.
Hamlyns does the eco-friendly paperwork
Oats brand Hamlyns of Scotland is switching to environmentally friendly paper packaging, while butchery business We hae meat has struck a deal with Iceland.
Educating youngsters about healthy breakfasts
The SGF Healthy Living Programme's Welby Big Breakfast events at primary schools across Scotland are a great way to educate children about healthier meal choices. Scottish Grocer caught up with the team at a recent event supported by Weetabix.
Hovis unveils Christmas packs
Bakery brand Hovis is set to inject some festive cheer this year with its new limited-edition seasonal packs as well as charity donations to FareShare.