Pack shots of Kerrygold Sweet Spreadables including Spreadable with Salted Caramel, Spreadable with Maple Syrup & Cinnamon and Spreadable with Maple Syrup.

Kerrygold sweetens breakfast with new Sweet Spreadables range

Butter brand Kerrygold is set to elevate the morning meal with a sweet new addition for the breakfast table with the new Sweet Spreadable range.
Pack shots of Alpen Original and Alpen No Added Sugar in different pack formats are displayed against a dark green background.

Alpen unveils new look and recipe for muesli range

Muesli brand Alpen has received a new look and update to its recipe as parent firm The Weetabix Food Company looks build the cereal brand in the category.
Advert for Cheerios TV campaign with a bowl of the cereal in the middle of a purple and yellow colour with the text to the left reading "High in Fibre from Oats, Wheat and Barley" with the text on the right reading "That's a little win" with boxes of Cheerios and Honey Cheerios beneath this text.

Cheerios launches new TV campaign

Breakfast cereal brand Cheerios has unveiled a new marketing campaign worth £5million that will see the brand back on TV screens for the first time since 2019.
Pack shots of Weetabix Crispy Minis Caramelised Biscuit from different angles.

Weetabix unveils new Crispy Minis Caramelised Biscuit cereal

Breakfast cereal brand Weetabix has unveiled its latest permanent addition to its Crispy Minis range with the new Caramelised Biscuit flavour.
A cereal box of Nesquik Minis sits on table with a bowl filled with the cereal and a spoon next to the bowl.

Nesquik rolls out some Minis fun

Nestlé Cereal is out to pack in extra fun for consumers' mornings with a Mini offer with the launch of its new Nesquik Minis chocolate cereal.
Pack shots of New York Bagel Company Maple bagels.

New York Bakery Co brings a Canadian touch with Maple bagels

New York Bakery Co. has brought a Canadian touch to its Bagel range with its new limited edition flavour Sweet Maple Bagels.
Pack shots of Cheerios and Honey Cheerios.

New packs of nutrition in Cheerios makeover

Cereal Partners UK has unveiled the revamped packaging for Cheerios to help highlight the nutritious nature of the cereal found inside.
Pack shots of Cadbury Brunch Choc Chip £1.39 PMP.

Cadbury Brunch launches new PMP for best seller

Mondelēz International has launched a new PMP format for its best-selling Cadbury Brunch variant with the £1.39 price-marked Choc Chip flavour.
Promtional image for Nestlé Cereals new campaign for Cheerios supporting the British Paralympic Association.

Nestlé Cheerios strengthens support of Paralympic Games

Nestlé Cereals is set to bring the cheer with its new campaign in support of the British Paralympic Assocation ahead of the 2024 Paris Paralympic Games.
The Kellanova team with the Kellogg's-branded "changing room" van during their visit to Scotland.

Kellanova kicks off football camps campaign

The Kellanova team has been on a visit to Scottish wholesalers and retailers to celebrate the launch of its Kellogg’s Football Camps that will be running during the school summer holidays.
Nature Valley makes an appearance on screens everywhere in its new campaign.

Nature Valley rolls on to screens

General Mills cereal bar brand Nature Valley has appeared on screens across the country as part of its latest marketing campaign.
Hamlyns products now come in eco-friendly paper bags – meeting consumer sustainability desires.

Hamlyns lays out its green credentials

Responding to the rising demand for more sustainability support with consumers, Hamlyns of Scotland has introduced new paper packaging.
Ecotone aims to keep the morning meal healthy with its Whole Earth Drizzler range.

Ecotone and Dole push healthier breakfast options

Ecotone UK and Dole Sunshine Company have been highlighting some healthier choices that convenience retailers can offer to consumers looking to stick to their new year's resolutions.
Hamlyns' paper bags roll out at the end of this month thanks to its new packaging line.

Hamlyns does the eco-friendly paperwork

Oats brand Hamlyns of Scotland is switching to environmentally friendly paper packaging, while butchery business We hae meat has struck a deal with Iceland.
Kristian Sharp, from Weetabix, joined the Healthy Living Programme team to help educate Wellshot Primary School pupils.

Educating youngsters about healthy breakfasts

The SGF Healthy Living Programme's Welby Big Breakfast events at primary schools across Scotland are a great way to educate children about healthier meal choices. Scottish Grocer caught up with the team at a recent event supported by Weetabix.

Hovis unveils Christmas packs

Bakery brand Hovis is set to inject some festive cheer this year with its new limited-edition seasonal packs as well as charity donations to FareShare.