Tapping into the sharing occasion with Mr Kipling range
BAKED goods brand Mr Kipling is set to drive up moments of indulgence this Christmas with four new seasonal launches.
The line-up has introduced two new variants to its Festive Novelty Tarts range as well as two new flavours in the Cake Bites tubs offer.
New to the tarts range, Mr Kipling has introduced a new Chocolate & Gingerbread and White Chocolate & Hazelnut flavour festive tarts. Inspired by classic Christmas flavours, the new variants mark the first Mr Kipling tarts to feature decorative novelty sprinkles on top to add further appeal to shoppers as well as more textures in the treat.
Meanwhile, the new seasonal Cake Bites tubs are set to expand on sharing occasions this season. To tap into the demand here, Mr Kipling has introduced the new Gingerbread Cake Bites and Christmassy Cake Bites. Inspired by two favourite flavours of the season, the range aims to offer some warming, nostalgic flavours into the mix inspired by both gingerbread and mince pies.
In addition to the new products from Mr Kipling for 2026, parent firm Premier Foods has also confirmed the return of some festive favourites from the brand including its Mince Pie Whirls biscuits, which are now back in a more accessible four-pack format. The smaller pack size has been designed with a lower entry price point to help encourage trial among consumers, particularly with younger seasonal shoppers.
Naomi Shooman, global marketing director for sweet treats at Premier Foods, said: “We can already feel the festive spirit in the air, and with Christmas excitement building, there’s no time like the present to get into the festive spirit. We’ve introduced new flavour combinations and formats designed to bring fresh excitement to the category, helping retailers appeal to evolving shopper tastes and unlock new seasonal purchase occasions.”
