Sleek look promotes new James Bond videogame
DRINKS giant Coca-Cola Europacific Partners (CCEP) has announced the refreshed black and gold pack design for Coca-Cola Zero Sugar Caffeine Free has landed in the UK.
Following a global launch for the new look, CCEP has announced the drink’s new premium black and gold look has rolled out across existing formats of Coca-Cola Zero Sugar Caffeine Free.
CCEP said the updated look reflects a sophisticated choice for evening consumption making it an ideal accompaniment for dinner, post-work or evening occasions.
Further elevating this relaunch, Coca-Cola Zero Sugar Caffeine Free has partnered up with videogame developer IO Interactive for the upcoming release of the company’s new game 007 First Light, based on the James Bond franchise.
Running from April to May, fans of the game will be able to find cans of Coca-Cola Zero Sugar Caffeine Free across 007 First Light and be able to take part in the chance to win some prizes through the competition.
Packs of Coca-Cola Zero Sugar Caffeine Free will feature interactive QR codes offering shoppers the chance to win prizes via the Coca-Cola app including custom 007 videogame consoles and in-game content.
Rob Yeomans, VP for commercial development at CCEP GB, said: “Growing by 36% and worth almost £10million, Coca-Cola Zero Sugar, Zero Caffeine delivers the same great taste of Coca-Cola Original Taste but with zero sugar and zero caffeine – offering more choice to shoppers.
“This is about building the repertoire of heavier shoppers by targeting incremental occasions, later in the day, while removing barriers to entry for those who are interested in colas but keen to moderate their caffeine intake.
“With a bold new look for Coca-Cola Zero Sugar, Zero Caffeine, the whole Coca-Cola portfolio looks stronger than ever on the fixture, with clear differentiation to help consumers quickly identify the product they want.”
