Sweet new addition for on-the-go confectionery shoppers
CONFECTIONERY brand Mentos has unveiled a new single pack format for its Feeling Berry Good variant to capture more impulse-driven sales.
Following on from the success of the sharing bag format debut for the flavour variant, Mentos is set to bring this momentum to the on-the-go confectionery format through the new single pack format.
Each roll contains the same trio of berry flavours included in the sharing pack – cherry, blueberry and raspberry – in a more convenient format for consumers.
The launch will also be supported throughout the year with engaging social media activity alongside trade show presence to ensure strong visibility across wholesale and convenience outlets.
Parent firm Perfetti Van Melle (PVM) reckons the new format will perform strongly across the convenience channel and has backed this up with Circana data which found its singles portfolio is now worth £64million in retail sales value, representing an increase of 31% from 2022.
The new Mentos Feeling Berry Good single roll packs come with an RRP of 75p per 37.5g roll.
Sarah du Plessis, Mentos senior brand manager at PVM, said: “Singles are where impulse really happens. They’re the products shoppers pick up without planning, and the ones retailers count on to keep tills moving.
“Feeling Berry Good has already proven it can win with shoppers in sharing, so bringing it into singles was about putting that success to work in a format that keeps the fixture fresh.
“From a retail point of view, this is about confidence. It’s a simple, recognisable addition that fits naturally into the singles line-up and plays to how people actually shop in convenience. Berry delivers that reassurance, while the roll format makes it easy to shop, easy to range and easy to repeat-purchase.”
