Nestlé brings an Easter packed with innovation
CONFECTIONERY giant Nestlé has cracked open its new Easter range for the 2026 season, featuring a range packed with innovation for its brands.
Fans of the KitKat brand will have plenty of choice in the range for this year with four new eggs to choose from. A trio of KitKat Incredible Eggs will deliver for fans of the brand, particularly when it comes to the brand’s recent launches.
Two of the Incredible Eggs feature Marbled designs and are inspired by the brand’s Sharing Bar range with the KitKat Incredible Marbled Egg Hazelnut and Incredible Marbled Egg Salted Caramel, with the flavours carried through the Easter egg itself.
And for those looking for an extra crunch from the egg this year, Nestlé has recommended its new KitKat Chunky Funky Incredible Egg which features some choc-biscuit pieces and crispy cornflakes through it to deliver an indulgent and textured Easter egg for the season.
Finally, for those looking for a smaller indulgence this season, the new KitKat Crispy Egg beings an extra crunch with hidden pieces in its shell and should be ideal for consumers who are already fans of the KitKat Bunny range.
Nestlé has been leveraging the popularity of the KitKat brand to great effect as of late, with new launches covering off its partnership with Formula1 as well as its indulgent new Cookie Dough variant.
For white chocolate fans, the Milkybar Crispy Cookie Egg provides a blend of the brand’s iconic white chocolate with crispy pieces hidden in the shell. Furthermore, Milkybar has capitalised on sharing opportunities with the launch of its Easter Friends pack, offering consumers a playful mix of Easter-shaped pieces, from bunnies and butterflies to flowers.
And if you’re seeking a more indulgent bite, then Nestlé’s Aero Brownie Egg should be able to deliver a dessert-inspired indulgence.
For those shoppers whose sweet tooths are leaning more towards sweets than chocolate this year, Rowntree’s has rolled out its new Randoms Egg-Venture sharing bag which features a colourful array of limited-edition fruity shapes including mermaids, a washing line peg, an avocado, a bunny, a carrot, a butterfly and a dinosaur.
Finally, fan favourite options will also make a return for the Easter season including the Smarties Sea Splash and Smarties Dinosaur Eggs, The Quality Street Incredible Egg as well as KitKat Bunnies and KitKat Mini Eggs.
