Unlock snacks growth with new 85p single PMP format
SNACKS giant PepsiCo is set to unlock greater value for retailers across the category with the launch of its new 85p price-marked packs for Walkers crisps.
The move comes after the firm unveiled its ‘Max Your Snacks’ guide in 2025, designed to help retailers optimise their savoury snacks range through practical and easy-to-implement advice.
The new format builds on this guide by providing retailers with a trusted, clearly marked price point as the launch aims to strengthen the value perception to help drive additional sales with consumers.
Further, PepsiCo reckons the new 85p price point will be strongly placed to convince customers to make a purchase as Worldpanel by Numerator data found that 750,000 shoppers are at risk of exiting the category at a £1 RRP price threshold.
Walkers 85p PMPs will hit shelves across the convenience channel from 16 February and will join the brand’s existing £1.35 RRP portfolio. The new format will span across the core range of 32.5g packs which include Ready Salted, Salt & Vinegar and Cheese & Onion.
The new launch aims to remove this issue through a simple, instantly recognisable format that will reassure shoppers that they’re getting a good deal and help retailers to retain customers in the process.
Simon Foster, impulse category management controller at PepsiCo, said: “We’re always looking for ways to make our products more accessible. Consumers see price-marks on pack and feel reassured that they’re getting value, so our new 85p RRP price-marked pack gives retailers a simple, effective tool that stands out on shelf, while meeting today’s value driven shopper needs.
“Our Max Your Snacks guide reinforces that successful crisp fixtures rely on clear value cues, strong merchandising and offering choice, because there’s no one size fits all when it comes to shopper missions.
“If you look at overall symbols and independent stores, price-marked packs make up about 62% of all category sales. So, expanding this format across our Walkers core range will help retailers drive engagement at fixture and support sustainable category growth.”
