Oreo gets into the seasonal spirit for Easter 2026
BISCUIT brand Oreo is set to get into the seasonal spirit for Easter 2026 with its new Oreo Limited Edition Creme Egg flavour.
Marking a new collaboration between the biscuit and the staple confectionery of Easter, the new cookies feature an additional layer of filling to provide an indulgent treat for the season.
The seasonal Oreo Creme Egg is set to drive up category growth by maximising the Easter snacking occasion, says parent firm Mondelēz International, by carving out a niche space within biscuits for an indulgent and delicious treat.
Designed to be shared out with friend and family this Easter, the Oreo Creme Egg will be available to purchase after Christmas and will be available until Easter 2026 with an RRP of £1.50.
The launch will also be supported through in-store activations and a playful above-the-live marketing campaign that is set to appear across OOH, radio and organic social media.
Nikita Yadav, brand manager seasonal biscuits and Oreo at Mondelēz International, said: “The introduction of OREO Creme Egg is the perfect pairing of two iconic brands to create a new snacking occasion at Easter. Every bite of this limited-edition cookie combines the crunch and rich cocoa taste of OREO cookies with the indulgence of Creme Egg.
“This gives the consumers a new way to enjoy the flavours of Creme Egg alongside OREO. This limited-edition biscuit is set to drive excitement in the biscuit category, adding basket spend as family and friends come together to celebrate Easter.”
