JTI unveils highest strength pouches to date for Nordic Spirit
NICOTINE products firm JTI UK has unveiled its strongest nicotine pouches to date for the Nordic Spirit brand with the Frosty Mint Max variant.
The new Nordic Spirit Frosty Mint Max pouches contain 17mg of nicotine per pouch to match the rising demand for nicotine pouch products across the market. This comes after Circana data which found that ‘Max’ was the fastest growing strength segment within the independents and symbols channel.
Each pack of the Frosty Mint Max comes at £6.50 RRP, retailers seeking additional stock information can reach our to their JTI UK representative, or visit the firm’s dedicated trade retailer platform JTI360. The new 17mg strength variant will hit shelves from 3 November.
This launch also marks the debut of Nordic Spirit’s new brand expression which features a bold new pack design that highlights the strength of the nicotine pouches found inside.
James Richards, brand lead manager at JTI UK, said: “Frosty Mint Max marks an exciting new chapter for Nordic Spirit- our strongest product yet to meet the rising demand for high-strength options.
“The first to launch in our new packaging, this bold new variant will be key to help retailers to tap into the fastest-growing segment within independents & symbols and take their nicotine pouch sales from strength to strength.”
